The Product Leadership Podcast from Lighthouse London

#32: Changing a Charity Through Digital Transformation with Tom Wright from Friends of the Earth

Episode Summary

Tom tells us how the charity are trying to adopt a Digital First approach and shares what they've learnt along the way

Episode Notes

Tom talks to us about how Friends of the Earth are trying to focus more on digital to keep up in the ever-changing charity sector. Along the way we discuss:

The successes and difficulties in trying to adopt a "Digital First" way of thinking
How moving to a digital fundraising approach will extend the charity's life
How internal meetings, event and comms have helped excite and educate FoE staff